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Writer's pictureJasmin Woolf

Meet SEMO: LOJEL’s New Collection of Stylish, Eco-Conscious Carry Essentials



All images courtesy of LOJEL.


LOJEL, globally recognized for its high-quality, durable luggage, is redefining what it means to carry with style. Say hello to the new SEMO collection—a fresh take on everyday essentials that’s as functional as it is sophisticated. Officially launched on October 31, 2024, SEMO marks LOJEL’s exciting expansion from luggage to a more versatile range of everyday carry essentials. Here’s what you can expect from the new SEMO collection:


Fashion Meets Function in Every Detail


The SEMO collection is designed with both style and utility in mind, ensuring that busy professionals and everyday users alike have access to reliable, stylish, and organized essentials. Thoughtfully crafted to keep up with the demands of modern life, SEMO’s products provide security for all your daily carry items, without compromising on design or professionalism. With a clean, minimalistic aesthetic and neutral tones, the collection can be easily adapted to any personal or professional look, making it perfect for a capsule wardrobe.



Sustainable and Built to Last


LOJEL’s SEMO collection is crafted with sustainability at its core, using GRS-certified recycled nylon and internally lined with 100% recycled polyester fabric. This sustainable focus reduces the environmental footprint of each product without sacrificing quality or durability. In addition, SEMO’s plastic-free packaging reflects LOJEL’s ongoing commitment to eco-conscious production practices.


Each item is coated with a water-repelling PFAS-Free C0 coating, a safer and more environmentally sustainable option for protecting fabrics. Premium materials like full-grain LWG-certified leather and 100% metal accents enhance durability and style, giving SEMO products a timeless quality. LOJEL confidently backs the collection with a two-year warranty, standing by SEMO’s design for long-lasting use.


Explore the SEMO Collection


The SEMO collection features five unique products, each designed to meet a variety of needs:


  1. Backpack – A multi-functional backpack offering three spacious compartments, a laptop sleeve, and five internal pockets to keep your belongings sorted and secured. Made with recycled materials and trimmed with full-grain leather and metal accents, the classic design of the SEMO Backpack brings chic elegance to practical functionality.

  2. Tote Backpack – Versatile and adaptable, the SEMO Tote Backpack features adjustable shoulder straps and leather-wrapped handles, allowing it to be worn as a tote or backpack. The interior includes a padded laptop sleeve, three pockets, and a key strap for maximum convenience and security.

  3. Tote – Here’s a high-capacity carry-all that pairs perfectly with any capsule wardrobe. With six internal pockets, full-grain leather straps, and 100% metal accents, the SEMO tote is as sturdy as it is stylish. Crafted from 100% recycled polyester and nylon, this over-the-shoulder solution gives you boardroom-to-boardwalk versatility.

  4. Laptop Sleeve – Sleek and minimalist, the SEMO Laptop Sleeve offers padded protection and an easy-grip handle. Available in two sizes, it includes a concealed-zip external pocket for quick access, making it the ideal companion for those on the go.

  5. Tech Organizer – Designed to keep your tech accessories safe and sorted, this organizer has four internal zip pockets and an extra-thick outer casing for added protection. The easy-grip handle provides a secure hold, making it easy to keep track of cords, hard drives, and other accessories.



Timeless, Versatile, and Ready for Every Day


LOJEL’s SEMO collection brings together style and premium craftsmanship, creating essentials that suit both work and personal use. Whether you’re heading to the office, running an errand, or out for a weekend, SEMO’s products ensure you carry everything you need in style. Discover and shop the SEMO collection today for your ultimate carry essentials.



Website: Hk.lojel.com | Instagram: @LojelJourneys | Facebook: @LojelJourneys

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