10 Minutes With…Natasha Moor, Award-winning Makeup Artist & Founder of Natasha Moor Cosme

An interview with Natasha Moor, Award-winning Makeup Artist & Founder of Natasha Moor Cosmetics


Name: Natasha Moor | Occupation: Award-winning Makeup Artist & Founder of Natasha Moor Cosmetics | Location: Hong Kong | Known for: Makeup Brand, Natasha Moor Cosmetics


Hong Kong is home to an abundance of creative talent, spanning across different career paths from artists to chefs. Each week we interview creatives and entrepreneurs from across the city to learn more about their passions and aspirations. This week, we got up and personal with Natasha Moor, an award-winning makeup artist and the founder of Natasha Moor Cosmetics.

Image courtesy of Ali G Studios

A Little Background…


If you’re a beauty geek, chances are, you’ve heard of Natasha Moor Cosmetics, a pioneer in the makeup department. Founded by renowned makeup artist Natasha Moor, the namesake brand is famed for its colour-popping lipsticks, flattering eyeliners and volumising mascaras, to name a few. With a cult following on Instagram and a passion for finding the best beauty solutions for the modern woman, Moor also knows how to kick back and embrace the wonderful city which she calls home—Hong Kong.

Image courtesy of Ali G Studios

The Questions


1) Could you tell us about your background and how you got into makeup?


Makeup has been embedded in my day-to-day routine from a young age, and it is one of the main ways I developed my skill set as a makeup artist. Growing up, I used makeup as a tool to conceal and hide my insecurities. As I honed and refined my skills, my teachers, friends and family, always asked me to do their makeup. I never in my wildest dreams thought this could be a career for me.

Fast-forward, I graduated from London College of Fashion and came back to Hong Kong to pursue a fantastic opportunity to help build a start-up entertainment company, which involved having to take on every role possible. It was in these roles, which started off as casting models, to doing the makeup for them, that I realised that the art of makeup ignited a fire in my soul.


This prompted me to to do something that required a lot of courage—so I quit my job and flew to New York to do a short course on make up. It was something that I was always passionate about but never thought to make it my career.

Natasha Moor, Founder and CEO of Natasha Moor Cosmetics, at Sephora Headquarters in Singapore – 2020 | Image courtesy of Natasha Moor

Shortly after my course, I returned to Hong Kong and dove head straight into working on shoots, films, tv shows and then on to Brides, where I found my life’s purpose—to create a platform that uses makeup as a transformational tool that allows individuals to feel empowered and confident in their own skin, through myself as a makeup artist, and through my brand Natasha Moor Cosmetics. It took two years to launch the Natasha Moor Cosmetics brand. I was inspired by experiences with my brides and direct clientele, their reactions post-makeovers were of genuine happiness and took me by surprise because that surge of confidence was something I looked for at a young age.


My “ah-ha” moment definitely came from visiting numerous women’s shelters and rehabilitation centres. I wanted to test the theory, “Does makeup really change or impact someone’s confidence?”. I came across women from all walks of life and had the incredible opportunity to use makeup as a tool to transform the way they felt, and with each person I worked with, I saw the same reaction: an instant surge of self-confidence and excitement in her eyes. Therefore, I like to believe our brand represents more than just makeup, but rather a platform that serves as a source of empowerment and confidence for individuals.

The Moor Power Mascara by Natasha Moor Cosmetics | Image courtesy of Ali G Studios

I wanted to test the theory, “Does makeup really change or impact someone’s confidence?”. I came across women from all walks of life and had the incredible opportunity to use makeup as a tool to transform the way they felt, and with each person I worked with, I saw the same reaction: an instant surge of self-confidence and excitement in her eyes. —Natasha Moor, Founder of Natasha Moor Cosmetics

2) When was your first makeup experience?


My first experience with makeup was when I was three years old, when I was getting ready for my ballet recital. I recall distinctly my prim and proper bun, and my mum applying a pink lipstick on me before going on stage—it was almost as if the lipstick completed the look.


3) What are your top 3 favourite products from your collection?


It’s definitely hard to choose from the entire Natasha Moor Cosmetics collection! If I had to pick three, I would say:


1. Liquid Magic Liquid Concealer—it is a versatile and buildable concealer available in 6 shades that gives a second-skin refreshed look. I could sleep four hours, and I would look like I’ve slept for eight—a magic life-saver!

2. Molten Matte Liquid Lipsticks—our pigmented, moisturising liquid lipstick that has a 14-hour staying power, available in 18 shades. I use them every day without fail, not only because they are mask-proof because wearing them makes me feel ready to take on the day. Each shade is named after uplifting mantras, with the intention of each wearer manifesting and living by the message.

3. Moor Power Mascara—our smudge-proof black mascara with a tapered application brush that envelops every eyelash. I feel like my eyes say it all these days, especially when wearing a mask. When I wear Moor Power, it gives me the instant lift, length and definition I would get if I had eyelash extensions.