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  • Writer's pictureFaye Bradley

Brand Feature: WOMANIZER™ by WOW Tech™

It’s time to remove the stigma. In a world where sexuality and female empowerment is more prevalent than ever, the taboo of self-pleasure in women should also be celebrated. So while wellness trends may come and go, sex positivity is here to stay—and we’re saluting to it with open arms. With the ever-expanding collections of premium sex toys and luxurious personal lubricants—both male- and female-owned—it can sometimes be difficult to find the perfect one for you. WOW Tech™ is at the forefront of state-of-the-art technologies and is the mother company of four luxury brands—WOMANIZER™, We-Vibe, Arcwave and ROMP. We recommend some of the classics and the newbies from the WOMANIZER™ collection for a moment of self-indulgence.

The masturbation gap in Hong Kong is 66%, which is similar to the global average, yet, the reasons for the masturbation gap are different from other parts of the world. Women in Hong Kong masturbate less due to “lack of time” and because of “being too tired”, with Hong Kong ranking the highest in Asia Pacific for these reasons. WOMANIZER™ aims to eradicate this stigma and challenge the assumptions to provide conversational openness to all.

Image courtesy of WOMANIZER™


WOMANIZER™ started its story in a southern Bavarian village in the Allgau, where a husband-and-wife duo decided it was time to find something the market had yet to produce—a premium sex toy, that didn’t feel outdated. In 2014, the couple launched their first WOMANIZER™ product, using patented Pleasure AirTM Technology which stimulates the clitoris without direct contact. Other innovative technologies such as Autopilot™ and Smart Silence™ also continue to ensure unprecedented orgasms.

The Products

Image courtesy of WOMANIZER™

LIBERTY by Lily Allen

In Lily Allen’s autobiography, she describes her first self-pleasuring experience, which she couldn’t quite fully grasp until her late 20’s—and that was all thanks to her first timer with WOMANIZER™, which truly awakened her senses. In her continuing quest to create a more open, sex-positive society Lily Allen collaborated with the German brand to create her very own product, the ‘Liberty’ (HK$780). The product—just like a Pleasure Air massage— uses a travel-friendly design and intense, contact-free clitoral stimulation. “Sex toys are still seen as a taboo subject because they are related to masturbation and female pleasure. Female pleasure in itself is a taboo subject. The only way to make taboo subjects no longer taboo is to speak about them openly, frequently and without shame or guilt”, says Allen.

Image courtesy of WOMANIZER™


Designed to fit any handbag, WOMANIZER™ LIBERTY (HK$780) takes intense orgasms beyond the bedroom with Pleasure Air Technology’s pulsating waves of contactless suction. Fitted with a sleek protective case, LIBERTY brings pleasure wherever you are—take it on-the-go for whenever it’s needed. The chic, waterproof stimulator has six intensity levels and features the brand’s signature Pleasure Air™ Technology to stimulate without touch.


Stimulating both the clitoris and the G-spot, WOMANIZER™ DUO (HK$1,710) brings you the best of both worlds. Using contactless clitoral suction with powerful waves of alternating air pressure with a G-spot massage, this innovative technology takes a modern spin on the classic rabbit.

Image courtesy of We-Vibe

Special mention: We-Vibe Jive

We-Vibe is also part of the WOW Tech Group, offering innovative sex toys for everyday using. ​Explore internal app-controlled stimulation with this Jive (HK$744) wherever you go, a wearable vibrator with powerful rumbly vibrations. The product is rechargeable and waterproof, with a sleek, comfortable design.


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