Drunk Elephant 4.0 Trunk: Is it Worth the Hype?

Taking the beauty world by a storm, US skincare brand Drunk Elephant is deemed a ‘millennial’ attractor, thanks to its colourful packaging and clean, compatible ethos. Acquired in 2019 by Japanese beauty giant Shiseido, the brand—founded by Tiffany Masterson in 2012—continues to reign in sales from its younger generation consumers, yet it does also appeal to different age ranges depending on the product. Launching its well-loved annual gift set extravaganza, the Drunk Elephant 4.0 Trunk has made its debut—here’s what we thought.

Image courtesy of Mr Ping | Cha Siu Papers Times

4.0 Trunk: The Products


Arriving in a sleek, minimalistic suitcase, the ‘Trunk’ is kitted with some of the ultimate bestsellers from the Drunk Elephant collection, including:

  1. T.L.C Sukari Babyfacial 50mL

  2. Beste No. 9 – 150 mL

  3. A-Passioni – 30mL

  4. Protini – 50mL

  5. B-Hydra – 50mL

  6. C-Firma – 30mL

  7. TLC Framboos – 30mL

  8. Virgin Marula – 30mL

  9. Shaba Eye – 15mL

  10. Umbra Sheer – 90mL

Image courtesy of Mr Ping | Cha Siu Papers Times

A closer look


We tried each product from the Drunk Elephant 4.0 Trunk to see if the skincare benefits were as accurate as they claimed. Designed to cater for every need, the products range from cleansers to ultra-hydrating moisturisers. The set contains everything you need to make skin healthy and happy—plus, it takes seasonality into account, ensuring that the products can be rotated depending on the season. Essentially, it’s an all-you-need skincare kit.

Image courtesy of Mr Ping | Cha Siu Papers Times

T.L.C Sukari Babyfacial™


Babyfacial™ (HK$650) is designed to resurface skin clarity and improve overall skin texture and tone for a lasting, youthful radiance. Using 25% AHA and 2% BHA, the chickpea flour facial felt smooth on the skin and left a cooling effect which felt very refreshing. The ‘babyfacial’ effectively yet gently exfoliates the pore lining and gets rid of dead skin cells. With my rather lazy skincare routine, this once-a-week ritual works best with the Virgin Marula Oil for a glowing complexion.


Rating: 7/10


Buy individual product here

Image courtesy of Drunk Elephant

Beste No. 9 Jelly Cleanser


One of the best parts about cleansers, in my opinion, is when it can actually thoroughly remove all traces of makeup. Curated with an innovative formula, Beste No. 9 Jelly Cleanser (HK$250) does exactly that, while also removing excess oil, pollution and general daily grime from the face. The gentle ‘jelly-like’ consistency felt easy to work with and it’s now a part of my nightly routine.


Rating: 8/10


Buy individual product here

Image courtesy of Drunk Elephant

A-Passioni™


Using 1.0% vegan retinol with nourishing, superfood-rich ingredients A-Passioni™ (HK$580) aims to dramatically diminish the appearance of fine lines and wrinkles. The hero ingredient, the retinol, is supposed to restore bounce and resilience to skin texture and tone. I applied this in gradual doses, from once a week to twice a week and so forth until it became a nightly routine. The package comes with a mini B-Hydra for an extra shot of hydration and Vitamin B. Having really dry skin, this helped to restore skin balance after only a couple weeks.


Rating: 7/10


Buy individual product here

Image courtesy of Drunk Elephant