10 Minutes with…Liana Kazaryan, Founder of Avobar

An interview with Liana Kazaryan, Founder of Avobar


Name: Liana Kazaryan | Occupation: Founder of Avobar | Location: London | Known for: Avobar Restaurant


Hong Kong is home to an abundance of creative talent, spanning across different career paths from aviation photographers to feng shui masters. Each week we interview some of the most notable creatives and entrepreneurs from around the city to learn some of their quirky habits, hopes and dreams, and “favourite things” to share with us—all within the short timeframe of 10 minutes. This week, we got up and personal with Liana Kazaryan, founder of avocado-centric restaurant concept Avobar.

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Image courtesy of Liana Kazaryan | Avobar

A Little Background…

Liana Kazaryan has quite the international upbringing. With an Armenian background, Liana was born in Russia, then grew up and lived most of her life in London. She pursued a career in fashion, studying and obtaining a Masters degree in Fashion Media Production at the London College of Fashion. So it wasn’t always evident that Liana would end up exploring her future as a restauranteur, when her whole life was dedicated to fashion until then. All that changed when Liana met her now fellow business partner in Russia. Now, we all know that avocados and superfoods are all the hype in the millennial world and beyond—but there’s a lot to learn from lifestyle changes and how to have fun with the trendy food: and Liana has taken on the challenge.

Image courtesy of Liana Kazaryan | Avobar

About Avobar

Together, Liana and her partner created and developed Avobar based on the business model of a single food item concept—and a healthy one at that. Thus, the Avobar project is a creative endeavour for Liana, combining the elements in life that matter to her the most; having the freedom of creativity in the concept while diving into the topic of wellness and how to help others live a healthier life.

Following the success of several pop-up events, Avobar opened its first permanent store in London in 2018, which was closely followed by their Hong Kong extension in 2019 at the new, highly-anticipated art hub, K11 MUSEA. Some of her favourite dishes at Avobar include the signature Smashed Chilli Avo and healthy Avo Cobb Salad. With a strong interest in wellness and mindfulness, Liana hopes to turn Avobar into a lifestyle and build a strong community of avo-lovers, whilst working on creating more sustainable ways of living in the future.

Image courtesy of Liana Kazaryan | Avobar

The Questions

1) Could you tell us a bit about yourself and about Avobar?

I was born in Russia but grew up and lived most of my life in London. I was always interested in fashion from a young age so I went on to study a Masters degree in Fashion Media Production at the London College of Fashion. The Avobar project is a creative endeavour for me, combining elements in my life that matter to me most; having the freedom of creativity in the concept while diving into the topic of wellness and how to help others live a healthier life.

2) What is your relationship with avocado?

It’s truly my go-to. I have avocado on rye toast every other day for breakfast, I incorporate it into most of my salads, and of course there’s the meals at Avo, which I never tire of. I always feel good after having the fruit, I feel full, never heavy, and it’s as tasty as you make it (provided you get good quality avocado to begin with).

The Avobar project is a creative endeavour for me, combining elements in my life that matter to me most; having the freedom of creativity in the concept while diving into the topic of wellness and how to help others live a healthier life. —Liana Kazaryan, Founder of Avobar

3) How did you come up with the menu for the avocado dishes?

The menu is designed to be balanced in a way that a group of friends, all with different requirements and lifestyles, could have options for themselves each. We focus on ingredients and like to keep it playful and vibrant. Our hero ingredient, the avocado, is incredibly versatile, which allows us to create such a flexible and inclusive menu: it is gluten free, a great substitute for dairy due to its creamy texture, and can be paired with virtually anything. The element of avocado symbolises the positivity, versatility and superfood quality that we bring to everything we do.

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Image courtesy of Liana Kazaryan | Avobar

4) What was it like growing up in Russia?

Really fun! I have a huge extended family there, so there were always events and gatherings happening. Also, remember staying up on the landline phone for hours and getting shouted at by your parents for keeping the line ‘busy’? Pre-internet and mobile phones childhood was special.

Our hero ingredient, the avocado, is incredibly versatile, which allows us to create such a flexible and inclusive menu: it is gluten free, a great substitute for dairy due to its creamy texture, and can be paired with virtually anything. —Liana Kazaryan, Founder of Avobar

5) What’s your favourite dish to cook at home?

Penne Arrabiata is my comfort meal to cook at home, I also enjoy stir fry’s of any kind: just throw in whatever is available and improvise. 

6) Chef inspiration?

Asma Khan

7) Can you tell us about your fashion career?

I’ve worked in e-commerce, styling and stylistic editing in digital media. It was great to explore different mediums in the field.

8) Second favourite food (after avocado, of course)?

I love food, so this is difficult…probably sushi. 

avobar

Image courtesy of Liana Kazaryan | Avobar

9) What’s something that everybody should read right now?

“Yes To Life” by Viktor Frankl 

10) Quote to live by?

“There are as many ways to live a life as there are radii to be drawn from a center”