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SEOUL
Seoul is bustling with plenty to see, do and eat. But where does one begin? We asked Inyoung Moon, the director of public relations at Four Seasons Hotel Seoul, for some tips:
1. Walk in the vibrant city of Seoul with tradition
Four Seasons Hotel Seoul commands a high accessibility over some of the city’s most notable monuments: the sweeping roof of national landmark, Gwanghwamun, the largest gate of Gyeongbokgung Palace; and the statue commemorating Sejong the Great. You can walk through these landmarks of Seoul in a close distance with the hotel, looking and experiencing the city itself by your own. Further, 5 palaces of Seoul (Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace, Deoksugung Palace and Gyeonghuigung Palace) and Myeongdong shopping street is all nearby, providing diverse spots to visit.
2. Discover a futuristic fashion haven
Dive into Seoul’s cutting-edge summer trends at the futuristic Hyundai Seoul. Opened in 2021, it’s the city’s largest retail centre, fusing natural elements with pioneering interior design and technology. Also, you can ride the cultural crest of Hallyu (The Korean Wave) with a visit to the Cheongdam-dong area of Gangnam. For on-trend style of a different kind, the striking modern architecture of Cheongdam-dong Street is home to galleries, high-end boutiques and the flagship stores of luxury brands.
3. Never miss the Seoul-ful flavor
Savour a vibrant taste of Seoul this summer at OUL: the hip late-night bar on the second floor of Four Seasons Hotel Seoul. Serving up a dynamic concoction of heritage and innovation, artful mixology inspired by the city’s long culture of liquor is complemented by bar bites and live DJs every Tuesday to Saturday evening. For a buzzing day-to-eve experience, head to the up-and-coming hotspot of Euljiro: a cool enclave of hipster bars, kitsch cafes and artsy hang-outs. Seoul’s fine-dining scene is second-to-none, with a sumptuous selection of Michelin-starred restaurants. Top summer picks include Jungsik, headed by Chef Yim Jung-sik - whose inventive modern interpretations of delicacies such as gimbap and bibimbap have won worldwide acclaim - and Mingles, a minimal-chic Gangnam gem showcasing a bright fusion of Korean and European flavours.
4. Experience the true K-wellness
Pamper yourself in Seoul as you enhance your physical well-being and beauty simultaneously. Indulge in Seoul’s cutting-edge beauty science at an anti-aging life center or treat yourself with a spa day at the Sulhwasoo Flagship store or the Korean Sauna at Four Seasons. In addition, Embedded in Korean culture, jjimjilbangs ("heated rooms") are gender-segregated public bathhouses where people come to enjoy hot and cold pools, relaxing saunas, massage areas, and communal sleeping rooms. An ideal way to warm up and relax tight muscles, many jjimjilbangs also include movies, workout, reading, gaming rooms, and authentic Korean restaurants.
5. Explore the Media Art Exhibition
The perfect place to spend a languid afternoon, the Media Art exhibition at Seoul Metro Art Museum is an inspiring and immersive art experience and sanctuary of reflection in the city’s heart. Situated next to the historic Gyeongbokgung Palace and the National Palace Museum, this cultural media art garden is in easy walking distance from the Hotel and offer free access for all to high quality art through Korea’s latest technology.
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All imagery courtesy of Four Seasons Seoul.
Address: 97 Saemunan-ro, Jongno-gu, Seoul, South Korea | Website: fourseasons.com/seoul | Phone: +82 2-6388-5000 | Instagram: @FSSeoul | Facebook: @FourSeasonsHotelSeoul