Pallavi Sheth has been baking since she was nine years old, when she first experimented with a homemade pound cake – and she's been obsessed with the hobby-turned-career ever since. Sheth has taken her favourite sweet recipes to new highs from her flagship store in Mumbai which opened in 2013 to her Hong Kong outpost in 2019. Sheth now operates two well-loved bakeries to spread the love and cheer of nostalgic desserts, for any age, any occasion. From photogenic rainbow cakes to interactive DIY baking sets, I Love Babycakes keeps one thing in mind in all its curations – a quintessential, homemade touch. We speak with Sheth on how she started the bakery, her top skills learned in the process and her recipe for success.
What is the story behind the name 'I Love Babycakes'?