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Careyou Beauty Review: The Eyebrow & Eyeliner Tattoos That Changed My Beauty Routine
- Faye Bradley
- 5 hours ago
- 4 min read
HONG KONG
Looking for the best semi-permanent makeup clinic in Hong Kong? Careyou Beauty should be at the top of your list.
I never thought I’d do it — eyeliner and eyebrow tattoos. The idea always seemed too… permanent. Too risky. Too “what if it goes wrong?” But as someone who diligently gets eyelash extensions each month and knows the struggle of applying eyeliner without ruining them — and who has spent more mornings than I care to admit redrawing brows in a haze of caffeine and chaos — the idea began to take root. Slowly. Subtly. Just like the work I was about to undergo.
After admiring the impossibly natural enhancements on several friends — the kind of results you clock only when you know what to look for — I started my research.
And what began as a casual Google spiral quickly turned into a pilgrimage to the destination for semi-permanent makeup in Hong Kong, and perhaps all of Asia: Careyou Beauty — a name I first came across in a glowing Vogue UK review.
READ: How to Incorporate Pantone's 2025 Colour of the Year, 'Mocha Mousse,' Into Your Makeup Routine
Founded by industry veteran Carey Cheung in 2009, Careyou is discreetly nestled in New Henry House, Central. It’s no cavernous spa complex — in fact, its boutique scale is part of its charm. The interiors are sleek, minimalist, and immaculately scented with a bespoke aroma developed by the team. Carey, who previously operated out of Landmark, has built her reputation on a philosophy I can wholeheartedly get behind: subtlety, always.
She’s also not just an aesthetician — she’s a technician, a teacher, a collaborator (she regularly works with nonprofits and luxury brands), and someone who takes beauty and safety seriously. When I floated the idea of doing a lip blush to complement my brows and eyeliner, Carey noted a small mark on my lip and gently suggested checking in with a dermatologist before proceeding. It was a refreshingly honest moment in an industry that can often be upsold and overpromised.
Consultation: A Master at Work
Carey is an expert in her field. The initial consultation was thorough, thoughtful, and refreshingly unhurried. She studied the shape of my face, the natural growth patterns of my brows, and asked what I was hoping to achieve. Her assessment? My brows didn’t need much — just a bit of structure and soft shading to enhance their shape without overwhelming them.
For my eyeliner, she sketched a preliminary shape with gentle strokes and showed me the mirror. It was subtle, refined, and just enough to make my eyes pop — even without mascara. “No wings,” she smiled. “You want to still look like yourself at bedtime.” I couldn’t have agreed more.
The Procedure: Surprisingly Soothing
I am not someone who enjoys discomfort. My pain threshold hovers somewhere between “please be gentle” and “I’d rather not.” But Carey’s approach is gentle, manual (no scary buzzing tattoo machines here), and incredibly soothing. She began with eyeliner, carefully applying a numbing cream that worked within minutes. Each eye took around 25 minutes, with a saline rinse between. The sensation was more ticklish than painful — like a feather lightly brushing the skin. Even the inner corner, which I was told might be more sensitive, was surprisingly tolerable. The experience was pain-free from start to finish.
Then came the brows. After shaping with a razor and making minor adjustments to spacing — I’d asked for a softer, more natural arch — Carey used a powder technique to shade them in. Again, the entire process was painless. And the result? Brows that framed my face without announcing themselves. Quiet luxury, in pigment form.
Aftercare: Low Fuss, Big Payoff
Carey handed me a detailed aftercare guide — part science, part ritual. The rules are clear: no water on the area for 48 hours, no sweating, no spicy food, no sleeping on your face, and absolutely no picking. The pigment will look darker initially (mine did), then flake and fade into its true tone over 7–10 days. Eyeliner may cause mild swelling, especially for those with sensitive eyes like mine, but mine subsided within 24 hours.
She also provided a recovery cream and practical tips — like applying it before showers to keep moisture out. In the days that followed, I noticed some crusting (not cute, but expected) and a few watery-eyed mornings. But overall, the healing was fuss-free, especially considering how delicate the treated areas are.
The Verdict
A month in, my eyeliner still subtly defines my gaze. My brows, meanwhile, are symmetrical, softly shaded, and frame my face with a level of polish I’ve never been able to achieve at 7:30 a.m. with a brow pencil.
And here’s the kicker: they’re expected to last. Carey advised that eyeliner tattoos typically hold for 3–5 years, while eyebrows fade more quickly, in about 1–2 years. That said, touch-ups are recommended every 12–24 months to maintain peak performance — and new customers receive one included touch-up within six months of their first session.
Pricing reflects the quality, artistry, and longevity. Expect to pay:
3D Hairstroke Eyebrows: HK$6,000–HK$8,000
Powder Eyebrows: HK$6,000–HK$8,000
Eyeliner: HK$5,500
Hairline: From HK$8,000 (by quotation)
Deposit: HK$3,000 per treatment
I walked in skeptical and nervous. I walked out wondering why I didn’t do this five years ago. If you, like me, value effortless mornings, discreet enhancements, and results that whisper rather than shout — you may just want to give Careyou Beauty a call.
Location: Room 121A, 12/F New Henry House, 10 Ice House Street, Central | Email: info@careyoubeauty.com | Phone: +852 6070 7462
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