Cathay Pacific’s Premium Play Collection: Where Flight Meets Whimsy

There’s something undeniably magical about the first moments of takeoff — the gentle hum of engines, the hint of clouds outside the window, and that unique sense of possibility. Now, Cathay Pacific invites travellers to carry a touch of that magic with them long after they land. The airline’s new Premium Play Collection transforms the joy of flight into a series of beautifully crafted, collectible toys and games that celebrate both family connection and the thrill of discovery.

The ethos is simple yet enchanting: “Let fun take off.” From laughter-filled game nights to weekend picnics, each item in the collection is designed to spark joy, bridge generations, and turn everyday moments into lasting memories.

Flights of Fancy, Curated for the Home

Among the collection’s most delightful offerings is the Aviation Chess Floor Edition, a family-friendly twist on the classic game. Designed for indoor gatherings or outdoor adventures, it comes with a foldable, non-slip board, cushioned dice, and chess pieces decorated in Cathay Pacific’s iconic liveries. For those on the move, the Travel Edition offers the same playful charm in a retro tin with a magnetic board, celebrating the airline’s storied past with tailfin-shaped pieces in vibrant livery patterns.

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Young explorers are not forgotten: the Cathay Kids’ Digital Camera is lightweight, durable, and easy to use, featuring dual lenses, 32GB of storage, and detachable travel-inspired accessories. Two unique photo frames celebrate Hong Kong landmarks in Cathay’s signature graphic style, turning every snap into a miniature adventure.

For those who love to travel through play, waterproof destination playing cards showcase iconic sights from cities around the world, while the Aircraft Blind Box Collection offers six miniature planes — from Betsy, the airline’s first aircraft, to the modern fleet — complete with collectible cards detailing each plane’s history. And for puzzle lovers, the Boeing B777-300ER puzzle captures the elegance of the fleet in exquisite detail, available exclusively on flights from October.

A Chance to Unbox the Fun

From now until 11 September, shoppers who spend HKD 800 or more at Cathay Shop – Cityplaza or online (with in-store pickup) can try their hand at unboxing a blind box model, bringing a tangible piece of the skies home. The initiative not only allows collectors a first look at the full series but also embodies Cathay Pacific’s commitment to creating playful, lasting memories beyond the cabin.

With the Premium Play Collection, Cathay Pacific has done more than create toys; they’ve offered a way to capture the romance of travel, the delight of discovery, and the simple joy of play — all beautifully curated for the home, the road, and the skies in between.

For more details and to explore the full collection, visit Cathay Shop.