La Petite Maison Hong Kong Debuts DÉJÀ VU: A Cocktail Menu Disguised as a Vintage Magazine

HONG KONG

If you thought cocktail menus were just a list of drinks, think again. La Petite Maison Hong Kong (LPM) has turned the humble menu into an objet d’art with the launch of DÉJÀ VU — a vintage magazine – inspired collection of cocktails that transports guests to the golden days of the French Riviera.

This isn’t your typical bar programme. Instead, DÉJÀ VU reads like a glossy throwback to Côte d’Azur’s heyday, weaving in the icons, glamour, and sun-soaked nostalgia of the 1950s through the ’90s. Flip through its pages and you’ll find each cocktail presented as though it were a feature story: Jane Birkin’s chance encounter with Jean-Louis Dumas that gave the world the Hermès Birkin, Graham Hill’s Monaco Grand Prix triumphs, and Brigitte Bardot’s bikini-clad arrival at Cannes are all immortalised in liquid form.

The details are what make this menu irresistible. Alongside cocktails, there are horoscopes, crosswords, and retro illustrations — playful touches that recall lazy afternoons in St. Tropez or summers in Monaco. Adding another layer of innovation, LPM has introduced a “mirrored menu,” where every cocktail comes with a crafted non-alcoholic counterpart, making the experience as inclusive as it is imaginative.

Highlights include the Birkin, a melon-tinted Americano served with a silk scarf wrapped around the stem; the Douliou Douliou, a reimagined Piña Colada paired with a vintage Walkman playing the theme song from Le Gendarme de St. Tropez; and the Bikini, a citrus-and-stone-fruit concoction as bold and timeless as the swimwear it’s named after.