Add These Hong Kong Beauty Brands to Your Skincare Regime

HONG KONG


Skincare is a huge market in Hong Kong, where hundreds of international cult beauty brands have made their way into nearly every woman's makeup bag. But with the ever-increasing awareness of the benefits of clean beauty, customers have found a new light in using sustainable, organic brands that focus on pure, natural ingredients. With the city's pollution and humidity in mind, here are the best homegrown Hong Kong beauty brands to add to your daily skincare regime.


GLOHS


Launched in 2016 by Giselle Lee, GLOHS is a skincare line with the goal of using the best ingredients comprising only of natural ingredients. Each product is free from synthetic fertilisers and pesticides, in a bid to curate healthier skincare without compromising plants, our bodies and the environment. The brand is completely transparent about its origins and ingredients used, all of which are accessible on the website. Some popular plants and herbs used in the products include manuka honey, chia seeds, chamomile and lavender.


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ZeroYet100


Founded in Hong Kong by two friends—Anita Patel and Sheetal Avlani—in 2017, ZeroYet100 began its journey with one simple but very effective solution to market comparisons—an all-natural, sustainable deodorant. The brand quickly expanded into more clean solutions to beauty and skincare, using recyclable, plastic-free packaging whenever possible. All products are unisex and can be used any time of the day, with travel-sized options for those on the go. Each versatile piece feels great on the skin and will leave you feeling guilt-free thanks to its eco-conscious ethos.


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TRUTHIS


Founded by Hong Kong influencer Ms Giann Chan, TRUTHIS is a new beauty brand devoted to sharing the truth about beauty and skincare—by allowing Giann and her team to unveil their secrets to getting the most flawless skin. Having years of experience under her belt in modelling for various luxury beauty and fashion brands, Giann discovered that she wanted a product that could integrate the best of what she'd learned in the industry, which is when TRUTHIS was born. Although the label started in Hong Kong, Giann wanted to combine her two favourite cultures—the meticulous craftsmanship of the Japanese with the pure environment of the Swiss alps. "With the integration of beauty and wellness, I can see the dawn of a new age of beauty — one that aims to get the most out of a healthy mind , brain and overall wellbeing. I believe True Beauty Comes From the Inside Out", said founder, Giann. TRUTHIS works with scientists in Japan and Switzerland to curate clean, cruelty-free and environmentally-conscious products to boost your beauty regime.


The first skincare product series: E=mc2 Collection will be launching soon. More info to come.


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Native Essentials


Simplify your skincare routine with Native Essentials, a brand that focuses on nine products to keep things minimal. It concentrates on using fewer products in your beauty regime, meaning less layering, less time and less expensive options to bring to your daily schedule. Each product is water- and oil-based to supercharge your skin with natural remedies. Not sure where to start? Native Essentials offers an online Skin Quiz to identify your skin type and skin condition, before recommending a beauty routine. Each wholesome, high-quality, natural ingredients and innovative botanical actives has been thoughtfully chosen for its high-performance and sensory properties, so you're in good hands.

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Botanic Pretti5


Offering a TCM-infused approach to clean beauty, Botanic Pretti5 caters to stressed and sensitive skin using a research-backed approach. The Hong Kong-born brand manufactures its products in a Japanese laboratory to maintain its commitment to quality, while using natural ingredients to restore a healthy glow. Every product is developed with the expertise of Traditional Chinese doctors using the best herbal ingredients for the skin. Botanic Pretti5 combines Eastern adaptogens with Western skincare technology for a tailor-made series of natural, high-performance skincare.


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Soaper Delights


Catering to a low-impact lifestyle, Soaper Delights offers products that are mostly locally made, eco-friendly and good for the skin. The brand focuses on incorporating sustainable practices, from the sourcing of quality raw materials to working with local cooperative partners. Furthermore, each product is wrapped in eco-friendly packaging to stay true to its sustainable ethos. Soaper Delights is also the licensee of the 'Beauty Without Bunnies' programme by PETA.


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OMG by SHHH


Owned and run by celebrity hair stylist Marvin Lin (behind shhhh salon in Central), the OMG haircare line is committed to scalp care and hair maintenance for all hair types at home. The hair salon also offers a full indulgence treatment using special ingredients from the haircare line for bouncy, luscious locks.


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Purearth


Award-winning skincare and wellness label Purearth celebrates raw, natural beauty and expert craftsmanship to nourish the skin and soul. Each product is made using cruelty-free formulas from the soaring altitudes of the Himalayas, to embrace a closer connection with the earth and its natural wonders.


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RARE SkinFuel


Made using certified organic and native Australian ingredients, RARE SkinFuel offers a range of 100% cold-pressed Australian-made skincare products to nourish the skin. Founded by wellness advocate Michelle Chen, RSF is the perfect solution to everyday skin rejuvenation.


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