FREY. Tailored: Sustainable, Modern Workwear in the Heart of Central

HONG KONG

Tucked into the bustling heart of Central, FREY. is a boutique that transforms everyday workwear into pieces you actually want to wear. Founded by Dutch tailor Frederieke van Doorn, the brand is built on the idea that women’s tailoring can be both sharp and effortless, luxurious yet approachable. From repurposed Italian fabrics to a Create-Your-Own service that ensures a flawless fit, FREY. blends craftsmanship, sustainability, and style in every garment. For anyone seeking wardrobe staples that move seamlessly from office to evening, this Central atelier has quietly become a go-to destination in Hong Kong.

What is it? FREY. is a Hong Kong–based womenswear boutique dedicated to rethinking tailoring for modern women. Founded by Dutch tailor Frederieke van Doorn — who spent over a decade in men’s suiting at Suit Supply — the label was born from the idea that office wear and everyday staples can be both sharp and wearable, without compromising on comfort or personality.

Where is it? You’ll find the boutique on Queen’s Road Central, in the heart of Hong Kong’s shopping district. Beyond its Central location, FREY. has also expanded online, with collections available through its website, as well as platforms like WeChat and Little Red Book, making it accessible to both local and international clients.

What makes it special? The brand is known for its fabric-first approach, working exclusively with natural and semi-natural textiles. By sourcing surplus fabric from renowned Italian mills — premium deadstock that might otherwise go unused — FREY. creates timeless jackets, trousers, and dresses that feel luxurious yet responsible. In addition to its ready-to-wear collections, the boutique offers a Create-Your-Own tailoring service, where each piece can be refined in-house for a truly personalised fit.

Why visit? FREY. is one of the rare boutiques in Hong Kong where tailoring feels approachable, sustainable, and stylish all at once. It’s a destination for those who value craftsmanship and quality but want their wardrobe to keep pace with a modern lifestyle. Walking into the store feels less like traditional tailoring and more like stepping into a contemporary atelier designed to empower women.

Who’s it for? Women who want everyday staples with an edge — think blazers, trousers, and dresses that can move seamlessly from the boardroom to dinner. With inclusive sizing, thoughtful design, and a balance of polish and playfulness, FREY. is for anyone who believes tailoring should feel personal, versatile, and enduring.

Location: G04, 9 Queen’s Road Central, Central, Hong Kong | Phone: +852 9172 0701 | Email: info@frey-tailored.com | Website: frey-tailored.com | Facebook: facebook.com/frey-tailored | Instagram: @frey.tailored