Hong Kong Fashion 2025: The Best Local Brands to Shop Now

CSP Times
Sep 17
8 min read

HONG KONG

Hong Kong has long been a crossroads of culture, and nowhere is that more apparent than in its fashion scene. The city’s designers are fluent in contrasts — East and West, old and new, tradition and reinvention — and their work reflects the energy of a place that never stands still. In 2025, a new guard of homegrown labels is shaping how Hong Kong dresses, balancing sustainability with sophistication, and tailoring with a distinctly modern edge.

From boutiques rethinking workwear staples to ateliers giving heritage silhouettes a contemporary twist, these are the names defining what it means to dress with style — and substance — in Hong Kong today.

This feature is part of our 2025 Best Of guides, rounding out the year.

All images courtesy of respective brands.

FEATURED

FREY.

On Queen’s Road Central, FREY. feels like a quiet rebellion against the monotony of corporate dressing. The boutique is the brainchild of Dutch tailor Frederieke van Doorn, who spent over a decade perfecting men’s suiting before turning her eye to womenswear. The result is a collection of jackets, trousers, and dresses that manage to be sharp without feeling stiff, feminine without being fussy. What sets FREY. apart is its fabric-first philosophy. The atelier works exclusively with natural and semi-natural textiles, often repurposing surplus Italian deadstock into pieces designed to last beyond a single season. The shop offers ready-to-wear, but it’s the Create-Your-Own service that regulars return for: tailoring with the ease of a modern boutique, each garment adjusted in-house until it feels like it belongs to you alone. There’s an understated confidence to FREY. — a mix of sustainability, accessibility, and craftsmanship that resonates with both locals and expats. Whether you’re in search of a jacket that actually fits or a wardrobe reset built around enduring staples, this Central address makes a strong case for slowing down and investing in clothes that feel as good as they look.

Find out more about FREY. here

FEATURED

Qipology

Few garments capture heritage quite like the qipao, and Qipology is proving that tradition doesn’t have to be static. Founded in Hong Kong, the label is reimagining the classic silhouette for a new generation — think streamlined cuts in unexpected fabrics, from soft knits to performance-ready blends, that make the cheongsam as wearable on city streets as it is at a formal dinner. What keeps Qipology distinctive is its balance of reverence and reinvention. Each piece nods to the artistry of traditional craftsmanship, yet the designs lean into a modern rhythm, prioritising comfort, versatility, and longevity. The brand’s ethos of slow fashion runs through both its ready-to-wear collections and its bespoke atelier service, where clients can work closely with designers to shape garments that feel deeply personal. The result is a wardrobe that celebrates heritage without feeling bound by it — a contemporary approach to affordable luxury that has made Qipology a name to know among Hong Kong’s style insiders.

FEATURED

Parallel 51

Parallel 51 is a Hong Kong-based fashion brand founded by Rebecca Ling (a mum, lawyer and entrepreneur), known for its commitment to versatility, comfort, and conscious design. The label creates everyday essentials that are meant to be styled and re-styled, offering women pieces that move with their lifestyle and reflect their personal style. To celebrate its birthday, Parallel51 is unveiling a new Birthday Drop — a fresh collection that embodies the brand’s signature ease — with an exclusive 25% OFF for a limited time. The celebration continues in-store on September 20 from 2–8PM at 69 Hollywood Road, Central, where guests can enjoy beverages, bites, and first access to the new collection.

FEATURED

MILK Shirts

At MILK Shirts, less is decidedly more. Founded by Sheetal Pritmani —a London College of Fashion graduate with formative stints at Stella McCartney and Markus Lupfer — the brand channels a design philosophy rooted in restraint: “less, but better.” Each bespoke shirt is a meditation on proportion and detail, meticulously shaped by skilled Hong Kong tailors to embody both sustainability and timelessness. From pearlescent buttons to subtle seamwork, these shirts are an exercise in quiet luxury — the sort that reveals itself only to the wearer and the discerning eye. Clients can browse and order online, but the Tsim Sha Tsui flagship offers the true immersion: appointments with in-house tailors who bring sketches to life with tactile fabrics and intimate fittings.

Anaphe

Anaphe epitomises the quiet confidence of modern Hong Kong style with its focus on timeless silk essentials. Founded by Katy Chambers, the label champions slow fashion through small-batch production, offering slip dresses, bias-cut skirts and versatile separates that slip seamlessly from day to night. With sustainability at its core, Anaphe works with natural fibres and eco-conscious practices, positioning itself as a cult favourite for women who prize elegance without excess.

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SOL the Label

SOL the Label distils a distinctly Hong Kong sensibility into seasonless staples that are as conscious as they are covetable. Working with ethical fabrics and mindful production, the brand offers pared-back silhouettes and soft tailoring designed for everyday ease. Its aesthetic bridges East and West, reflecting the city’s eclectic pulse while aligning with a global movement towards mindful consumption.

Website: solthelabel.co | Instagram: @sol_thelabel

Caelum Greene

More than a boutique, Caelum Greene functions as Hong Kong’s destination for luxe activewear and athleisure, curating a tight edit of international and local brands that champion sustainability. The multi-label concept blends fashion and function, showcasing performance-driven leggings, sports bras, and street-ready pieces that carry one from yoga studio to cocktail bar. In doing so, Caelum Greene has cemented itself as the nexus of wellness, fashion, and urban culture.

Marie France Van Damme

Marie France Van Damme channels jet-set glamour through her eponymous label, known for fluid caftans, metallic eveningwear, and resort-inspired luxe. With boutiques from Hong Kong to London and Los Angeles, the designer speaks to an international clientele who favour understated sophistication with a touch of exoticism. Her pieces, often in silk and lamé, embody effortless glamour — the kind you can wear barefoot by the pool or at a rooftop soirée.

Location: Shop 3088, Podium Level 3, IFC Mall, 8 Finance Street, Central, Hong Kong | Website: mariefrancevandamme.com | Phone: +852 2882 9088 | Email: info@mariefrancevandamme.com | Instagram: @mariefrancevandamme | Facebook: facebook.com/mariefrancevandamme

Rue Madame

Rue Madame brings Parisian nonchalance to the streets of Hong Kong. The boutique curates a selection of French and European labels, offering chic staples with a playful twist — from striped knits and floral dresses to breezy separates. It has become the go-to for women seeking a wardrobe that balances romance and pragmatism, translating Gallic chic into the cosmopolitan context of Asia.

Location: Multiple | Website: ruemadame.com | Email: info@ruemadame.com | Instagram: @ruemadameworld | Facebook: facebook.com/ruemadame

The Holiday Project

The Holiday Project celebrates resortwear with a breezy, sun-soaked aesthetic that feels equally at home in Bali or Repulse Bay. The label curates international brands alongside its own line, offering kaftans, swimwear, and relaxed essentials that embody the spirit of perpetual vacation. With its emphasis on free-spirited elegance and relaxed luxury, The Holiday Project has carved out a niche for those who believe every day deserves a touch of holiday.

Location: Multiple locations | Website: theholidayproject.co | Phone/WhatsApp: +852 6435 6111 | Instagram: @theholidayproject.co

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Emma Wallace

Emma Wallace’s eponymous label is a love letter to wanderlust and eclectic femininity. With a background in costume design, the British-born, Hong Kong–based designer weaves together East-meets-West influences, blending structured tailoring with delicate details inspired by her travels across Asia. Her collections are known for bold prints, intricate embroidery, and versatile silhouettes that move effortlessly from boardroom to cocktail hour. At once contemporary and romantic, Emma Wallace’s pieces capture the spirit of a modern woman who lives — and dresses — without borders.

Sau Lee

Founded by Cheryl Leung in 2014, Sau Lee blends traditional Chinese elements — such as hand-tied pipa knots — with sensual designs, creating pieces that exude confidence and beauty. Sau Lee's collections, like the Artemis Pre-Fall 2025 and Nereides summer capsule, draw inspiration from mythological muses and coastal elegance, featuring fluid fabrics and polished silhouettes.

Website: sau-lee.com | Facebook: facebook.com/saulee | Instagram: @saulee

Shanghai Tang

Shanghai Tang is renowned for its vibrant reinterpretations of classic Chinese designs, blending rich silks and bold prints with modern tailoring. The brand's collections, including qipaos and tang jackets, embody a joyful and evocative aesthetic that celebrates Chinese heritage. With a global presence, Shanghai Tang continues to redefine luxury fashion with its unique fusion of tradition and contemporary style.

Website: shanghaitang.com | Facebook: facebook.com/shanghaitang | Instagram: @shanghaitang

Annibody

Annibody champions body positivity and slow fashion through its collection of elevated basics and bodysuits. Designed for diverse body shapes, the brand empowers women with comfortable, body-loving fashion essentials. Since 2018, Annibody has been advocating for inclusive fashion that combines style with sustainability.

Website: annibody.com | Facebook: facebook.com/annibodyofficial | Instagram: @annibody_official

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The R Collective

The R Collective is a pioneering upcycled fashion brand committed to ending fashion waste. By rescuing top-quality textile and leather waste materials from global luxury fashion businesses, they create responsible products with a conscience. Founded in 2017, The R Collective exemplifies how fashion can be a force for good through sustainable practices.

Website: thercollective.com | Facebook: facebook.com/TheRCollectiveLife | Instagram: @thercollective

YanYan Knits

Co-founded by Phyllis Chan and Suzzie Chung, YanYan Knits blends their friendship and Hong Kong heritage into modern fashion. The brand focuses on lightweight knits suitable for warmer climates, incorporating traditional Chinese elements like hand-embroidered knots and cheongsam closures. YanYan's collections evoke nostalgia and familiarity, appealing to both locals and global audiences.

Website: yanyanknits.com | Instagram: @yanyanknits

Róu So

Róu So is a Hong Kong-based contemporary fashion brand committed to sustainability. They design effortless, chic silhouettes for women of all shapes and sizes using upcycled and natural fibre fabrics. Róu So exemplifies a gentle approach to fashion, combining style with environmental consciousness.

Website: rousoshop.com | Facebook: facebook.com/rouso.shop | Instagram: @rouso.thelabel